Ueber-Brands

Trust and a shared Truth are key to Airbnb’s Success – Douglas Atkin, ex-Global Head of Community explains


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Airbnb's former Global Head of Community - Douglas Atkin - tells us about how he helped the platform find a purpose and the central role it- and engineering social Trust have played in making Airbnb an Ueber-Brand. Among many other insights. Enjoy! Continue reading →
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Ueber-BrandsBy JP Kuehlwein & Wolf Schaefer

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