The Trust Series

Trust and Fake Reviews


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In the first episode of our second series, Catherine and Chris are joined by Brett HollenbeckAssistant Professor at UCLA. Brett and his team recently conducted research into online reviews in marketplaces and how they shape the economics of those marketplaces. He was particularly interested to find out how fake reviews are purchased (e.g. Amazon sellers buying reviews in Facebook groups), and what’s happening to these products on the marketplace after they’ve bought fake reviews.

This episode is a very interesting and insightful listen as Brett talks about the emergence of generative AI tools and their ability to bolster fake reviewers’ capabilities and how, as a result, it's even more important to look beyond review content and instead focus on network connections in the fight against fake reviews.  Brett's research aligns with Pasabi's commercial experience of the most effective approach to tackling the fake reviews challenge.

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The Trust SeriesBy Co-hosted by Catherine McGregor & Chris Downie