On the Record...Online

Trust and Loyalty through B2B Social Networks


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Scott Hanson and four other technologists manage the Dell TechCenter, an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors.   Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Members share advice and ask…
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On the Record...OnlineBy Eric Schwartzman