Trust is the foundation of successful business relationships, influencing brand perception and directly impacting revenue. It's cultivated through transparency, emotional intelligence, and effective communication, with programs like Natalie Doyle Oldfield's.

Links mentioned in this episode:

https://www.linkedin.com/in/nataliedoyleoldfield

(0:00) Introduction and Welcome to Techtastic and Guest Natalie Doyle Oldfield

(1:15) The Role of Trust in Business

(3:17) Employee Engagement and Customer Retention through Trust

(5:11) Building Trust with Customers through Employees

(7:07) Trust as a Leadership Imperative

(9:19) Concept of Trusted Advisor in Business

(12:12) Empathy and Understanding in Business Relationships

(13:47) Challenges and Fulfillment of Engineers Interacting with Customers

(14:00) Becoming a Trusted Advisor: Resources and Programs

(14:59) Conclusion and Farewell to Guest Natalie Doyle Oldfield

(15:15) Sign Off and Teaser for Next Episode of Techtastic