What if the secret to explosive sales growth isn't just about having the best product but about creating genuine trust and joy in every deal you close? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Bob King—seasoned sales expert, author of The Joy of Closing, and former filmmaker—to explore why the traditional, product-centric sales mindset falls short in today's complex B2B landscape. With insights drawn from decades of experience spanning retail, B2B, in-home sales, and even the film industry, Bob challenges conventional wisdom about closing, persuasion, and providing value.

Why do so many B2B brands struggle to connect with real decision-makers and lose prospects not to better solutions, but to perceived apathy and indifference? How can one pitch, delivered with sincerity and emotional intelligence, change your company's whole trajectory? And what can storytelling and a bit of "one-call magic" teach us about influencing the buying committee, without resorting to tired sales tactics?

Get ready for candid stories, practical frameworks, and hard-earned advice that could transform the way you approach trust-based selling forever. If you've ever wondered what it means to close with integrity—or found yourself wishing for a bit more joy along the way—this conversation is for you.

Some areas we cover in this episode include:

• Trust-Based Selling: Shifting from product-focused to trust-building approaches in B2B sales.
• Common B2B Sales Challenges: Navigating complexity, multiple decision-makers, and customer indifference.
• One Call Close Philosophy: Maximizing impact during initial meetings and why it matters in B2B.
• Crafting Effective Sales Pitches: The importance of storytelling, emotional engagement, and clarity.
• Overcoming Resistance: Strategies for addressing objections and moving buyers toward decisions.
• Avoiding "Salesy" Behaviors: Reframing closing as service, not manipulation.
• Role of Storytelling: Using company and personal stories to connect with buyers.
• Driving Change and Commitment: Helping customers overcome discomfort with new decisions.
• Personalization & Emotional Intelligence: Treating clients as individuals rather than forcing rigid personas.
• Sales Coaching & Leadership: The need for leadership buy-in and connecting company vision to sales success.
• And much, much more...