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Trust
The Two-gate definition. Trust is a subjective experience. Part 1) know something, and 2) benefit from it
Why a two-gated definition? It defines exactly why we don't trust in all instances
It also helps to see why others don't trust us
The need to evoke trust in other people. The role of mimicry
Conformity
Trust and Conformity. When you need more trust from others you work harder to conform to them (mimic them).
Will a perceived lack of trust from others cause more conformity in an individual?
Social Expectation
What is social expectation? What do you expect from others and what do they expect from you?
Mowing lawns and broken window theory
All 3 together: The need for trust causes conformity. Conformity sets a level of social expectation. Setting a new level of social expectation will only work if your peers trust you.