In this episode, we talk to Atiba de Souza, the founder of Client Attraction Pros, a video marketing agency that specializes in helping doctors transition from insurance to cash-based practices. He shares insights on the evolving landscape of search and discovery, highlighting the significant role of AI and predicting Google's dominance in the space. Atiba also underscores the value of authenticity in content creation, advising creators to focus on impact over metrics.

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(0:00) Introduction and welcome to guest Atiba de Souza

(2:01) Atiba de Souza discusses his company, Client Attraction Pros, and changes in the digital landscape

(3:07) The rise of AI and its implications on content creation

(6:21) The future of video actors, deepfakes and the potential of AI

(10:15) Discussing the positive and negative actors in AI and the importance of sharing good deeds

(11:59) The challenges and importance of authenticity in content creation

(14:10) Measuring success in content creation and targeting the right audience

(15:33) How to connect with Atiba de Souza and wrapping up the episode

(16:28) Sponsor: Volaai