New leaders in higher education face big challenges, but Melissa Farmer Richards has a roadmap. She joins host Kevin Tyler to discuss her book The 30-60-90-Day Handbook: Checklist for Communications and Marketing Leaders in Higher Education and the power of checklists in leadership. They explore the keys to earning trust, demonstrating commitment and adapting to the evolving landscape of higher ed marketing. Plus, Melissa offers listeners an exclusive gift to help kickstart their leadership journeys—an interactive component of the handbook!