As a salesperson, everything comes down to your sales pitch. Before a big meeting, you can prepare as much as possible: iron your clothes, drink your coffee, prepare your deck, and whiten your smile. Yet, if your pitch doesn’t tell a compelling story once you’re in front of the decision makers, the waves of potential clients will swallow you into a sea of sameness.

Information and likeability alone won’t win them over. The secret? Consumers buy emotionally, first.

On this episode of The Evolved Sales Leader, John Livesay brings his proven experience of up-leveling companies' sales pitches, lifelong learning as an author, and passion for storytelling to help you become a sales rockstar through the power of story.

Listen in as we discuss:

• Where trust from a customer truly comes from and how to build trust with a client
• The stages of creating a winning story-based pitch
• Advantages of creating a story origin for each type of potential client
• Examples of story-based pitches across multiple company sizes, clients, and demographics

Your adventure into story-based selling doesn’t have to end with this episode! As a special bonus, you can access the first chapter of John’s new book, ‘The Sale is in the Tale’, for free by texting the word “pitch” to 66866.

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.