In this episode of 33 Conversations, Michael Abney speaks with Gary Parkinson, a fractional content strategist, copywriter, and author, about the transition from being seen as a service provider to becoming a trusted strategic partner.

Gary shares what changed when he left corporate life, built his own path during the uncertainty of 2020, and began helping clients move beyond surface-level content into clearer, more empathetic storytelling. The conversation explores imposter syndrome, client trust, pipeline building, stoicism, business uncertainty, organic content strategy, and knowing when a client relationship has run its course.

This episode is for fractional leaders, consultants, solo founders, content strategists, and service-based entrepreneurs who want to build deeper trust, own their value, and become more than the person executing tasks.

It is worth listening to if you are navigating uncertainty, trying to position yourself more strategically, or learning how to stop proving your worth and start embodying it.