“Trust is fundamental to every exchange we have everyday.”
Anoop Joshi, Director of Legal at Trustpilot, outlines the progressively important role online reviews play in the purchase process and talks about the responsibilities Trustpilot has to deliver trusted reviews to their customers and platform users. He shares insight into how they are seeing an increasing sophistication in attempts to get non-genuine reviews onto the platform and talks about Pasabi’s role in helping tackle the challenge of review sellers and fake reviews.