With technology as an ally, the experiences that a brand can provide to its users will be necessary to generate long-term engagement. What will the most important and creative ways to build this trust be? Delfina Casal, Digital Marketing Studio Director, Pablo Monge, Marketing Tech Director in EMEA, and Gonzalo Zarza, Data Studio Partner, discuss why trust in your brand means more data. Unscripted Tech is a podcast about the trends that are changing how the technology game is played across all industries, hosted by Rebecca Reed, Digital Marketing Strategist at Globant.