In this episode, we’re getting real about one of the most underestimated power plays in business: trust.

We talk a lot about the know-like-trust factor, but let’s be honest—most people stop at “like” and assume “trust” will just happen. It doesn’t. Trust is built, earned, protected, and—if we’re not careful—easily lost.

We dig into:

• Why trust is the ultimate accelerator for sales, referrals, and retention

• The hidden ways we might be breaking trust without even realizing it

• Online and offline strategies to build trust in every touchpoint

• How transparency, consistency, and systems are your best trust-building allies

• Why your brand voice, presence, and partnerships matter more than you think
  

We also share some stories (and hard truths) from our own journeys—because trust isn’t about being perfect. It’s about being real, reliable, and relentlessly aligned with your values.

If you’ve ever wondered why your audience isn’t converting—or sticking—this one’s for you.

Challenge of the Week: Audit your client journey. Where are you intentionally building trust—and where are you unintentionally planting red flags?