The SEO world is filled with misinformation. Even Google and top SEO experts don’t always have the answers. When I started in 2004, it was a blank slate. The advice was basic: optimize title tags, focus on user experience, and hope for the best. That wasn’t enough.

Through trial and error, I discovered the truth. Competing in SEO contests taught me to feed the "beast"—Google’s algorithm—with what it craves. It’s not about trusting others but learning to experiment and figure it out yourself.

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