Speaking of Quality

Trust, Quality, and the Psychology Behind What We Buy


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In this episode of Speaking of Quality, Hank Smith welcomes Dr. Americus Reed, the Whitney M. Young Jr. Professor of Marketing at the University of Pennsylvania's Wharton School. Hank and Dr. Reed have an in-depth conversation about the intersection of marketing, brand identity and the economy.

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Speaking of QualityBy Hank Smith and Haverford Trust