Today’s guest is Wes Bricker, US Vice-Chair and US Trust Solutions Co-Leader of PwC. He served as Chief Accountant at the US Security Exchange Commission. In this interview he talks about PwC’s project “The New Equation” and the two most fundamental needs clients and organizations are grappling with today: Firstly the urgency to successfully respond to, and change, in the face of major shifts shaping the world: technological disruption, climate change, fractured geopolitics, social tension, and the continuing effects of the COVID-19 pandemic. Secondly, the need to build trust at a time when it is both more fragile and more complicated to earn.