In this episode of The Purposeful Strategist, Belden Menkus speaks with Francesca Lagerberg, CEO of Baker Tilly International, about leading a global professional services network in a rapidly changing economic and technological landscape. Baker Tilly International brings together independent firms across more than 140 territories, providing mid-market clients with advisory, audit, legal and tax services delivered by a global community of over 50,000 professionals.

In their conversation, they explore:

• How global networks balance independence with shared standards, strategy, and trust.

• Why helping clients make well-thought-out decisions with imperfect information sits at the heart of Baker Tilly’s purpose.

• The 18-month process of developing a new global strategy and why successful execution is so important.

• How technology and AI are reshaping professional services, from automation to simulated learning.

• The shifting expectations of clients in an uncertain economic environment and how advisors can deliver real value.

Baker Tilly

MenKus & Associate

Supported by Norman Broadbent

Belden Menkus is the Managing Director of Menkus & Associates, a London-based advisory firm working with CEOs and senior teams to align strategy with purpose. Drawing on decades of experience in strategy consulting, leadership, and organisational transformation, he helps mid-sized firms—particularly law firms and membership bodies—tackle complex decisions and unlock long-term value.

Belden hosts The Purposeful Strategist, a podcast exploring how business leaders bring purpose into strategic action. His work is marked by intellectual clarity, a collaborative approach, and a commitment to practical results. A strategic thinker with wide intellectual range, blending business acumen with curiosity and cultural literacy. He brings a distinct mix of consultant, historian, and explorer of ideas.