Erin Creger joins Danielle Burmeister in this discussion about the importance of building trust in preneed sales and strengthening relationships in the funeral space. At the time of recording, Erin served as chief sales officer for Envision Strategic Partners and has since taken on the chief sales officer role with Security National Financial Corporation. In their chat, Erin talks about her sales background, including building, managing and motivating a team of diverse sales professionals. They also discuss the Death Care Collective, a group dedicated to building connections and empowering women in the funeral profession. Learn more about what it takes to succeed in sales and the evolution of the Death Care Collective in the seventh episode of Calling Hours.