In this episode of GSD with Jeni, we sit down with Kara Redman—CEO and founder of Backroom, a brand strategy and activation agency known for breaking the mold. Kara shares her journey from working with global brands like Pepsi and Hellmann’s to building an agency that prioritizes people over processes and purpose over profit.

Kara opens up about the power of having a supportive network and how her leadership style has changed over time. We talk tactics like remote cultures, 4-day work weeks and what it means to truly trust your gut as a business owner.

Plus, we explore the future of branding in the age of AI—and how human connection remains at the center of everything she does.

Whether you’re a founder, a creative, or just someone who’s tired of doing business as usual, this episode will leave you inspired to GSD on your own terms.