The one and only Salvador Lee Bravo is a Consumer Insights Designer on the Innovation team within the health care industry. This is very rewarding for him because what they innovate will impact a bunch of lives. He quotes Bob Moesta that "you should look at where people struggle to do something and that's going to give you the insight for your product or service".  Growing up in LBC where you find out how many degrees of separation you are from Snoop and learning you should never live more than a few blocks away from a really good taco stand. His biggest struggle has been with what's going on in his head and how to try and master that. Enjoy as we get deep and philosophical on this episode.