Rick Roberge, 50-year sales veteran and creator of the Project 200 methodology, said something in his episode that's hard to shake: the person making the referral is the greatest beneficiary.

In this Trustbound™ Breakdown, Mauricio goes back into that conversation to unpack why that one sentence reframes everything about networking, what Rick meant when he called inbound marketing "a drug," and why the most important question you can ask yourself is: when's the last time you reached out to your 40 without wanting anything?

🎧 Listen to the episode with Rick first, then come back for this.

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