Today’s guest is entrepreneur Leen Zevenbergen. Together with Marcello Palazzi, he started the non-profit organization “B Lab”, with the idea that a different kind of economy was not only possible but necessary and that business could lead the way towards a new, stakeholder-driven model. B Lab has become known for certifying B Corporations (or “Benefit Corporations”). A “B Corp” is a company that meets high standards of social and environmental performance, accountability, sustainability, and transparency. Currently, there are over 4,000 B Corps in 75 countries. He talks about the Impact Measurement Tool of B Lab which 160,000 companies in the world are using. The country with the most B-Corps is Italy.