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Trusting gut instincts in creator marketing with Sara from FunPlus
Sara from gaming developer FunPlus started working in creator marketing back when most TikTokers were still in diapers.
She’s been partnering with creators for 7 years (which may as well be in dog years by industry standards), witnessing its boom and shifts in trends.
With our host Natalie, she talks about using gut feelings when picking creators, tips for test campaigns, and tells us some funny anecdotes about working with creators over the years.
She’s been partnering with creators for 7 years (which may as well be in dog years by industry standards), witnessing its boom and shifts in trends.
With our host Natalie, she talks about using gut feelings when picking creators, tips for test campaigns, and tells us some funny anecdotes about working with creators over the years.
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By MatchmadeSara from gaming developer FunPlus started working in creator marketing back when most TikTokers were still in diapers.
She’s been partnering with creators for 7 years (which may as well be in dog years by industry standards), witnessing its boom and shifts in trends.
With our host Natalie, she talks about using gut feelings when picking creators, tips for test campaigns, and tells us some funny anecdotes about working with creators over the years.
She’s been partnering with creators for 7 years (which may as well be in dog years by industry standards), witnessing its boom and shifts in trends.
With our host Natalie, she talks about using gut feelings when picking creators, tips for test campaigns, and tells us some funny anecdotes about working with creators over the years.