In this episode of Founders Future, host Elliot Boll sits down with Susan Taylor, the visionary CEO of Generon International. Susan takes us on a journey back to the early 90s, sharing the story behind the founding of her business—starting as a virtual assistant service long before the industry even existed. What started as a desire to create a more human-centered, nurturing environment for business professionals has since evolved into a thriving company and a mission to help entrepreneurs and leaders find their own sense of purpose.

Throughout the conversation, Susan highlights the importance of trusting your instincts—especially when it comes to entrepreneurship—and how listening to your body can lead you to make bold, impactful decisions. She also shares her deep commitment to mentoring next-gen leaders, encouraging them to define success on their own terms and embrace meaningful, purpose-driven work.

As a business leader who’s seen firsthand how leadership styles and workplace values are evolving, Susan offers valuable insights for today’s entrepreneurs. She dives into the misconceptions around entrepreneurship, emphasizing that the real risk lies in staying on a traditional corporate path that doesn’t fulfill your calling.

Whether you're a seasoned entrepreneur or just starting out, Susan’s wisdom on trusting yourself, staying true to your values, and creating work that resonates with your soul will leave you inspired to build businesses that align with your deeper purpose.