In this episode of Business Technology Perspectives, I sit down with Anoop Joshi, Chief Trust Officer at Trustpilot, to explore how the fight against fake reviews is changing in an AI-driven world.

We discuss the impact of new rules like the FTC’s ban on fake reviews, which makes trust a boardroom topic rather than just a marketing concern. Anoop explains how Trustpilot combines machine learning, deep metadata checks and human moderation to protect review integrity across a community of millions.

He shares how his background as an IP lawyer shapes his view of today’s intellectual property debates in AI, why pattern detection beats content checks, and how Trustpilot has won multiple legal cases against bad actors in the past two years.

We also look ahead at trends that will test businesses, from deepfakes to crypto scams, and why human oversight still matters alongside smarter technology. Anoop’s insights offer a candid look at what it really takes to keep online reviews trustworthy at scale.

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