Content Matters

Truth Collapse: When AIs are Participants in Culture


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How do we navigate a world where AI systems aren't just tools, but active participants in our cultural conversations? This episode explored the profound implications of AI becoming embedded in our daily communications, decision-making, and self-expression.  
 
Truth Collapse is the outcome of AIs eroding our ability to communicate, make decisions, and even understand ourselves. Noz Urbina, Founder & Omnichannel Strategist, Urbina Consulting, joined us on the Content Matters podcast to explain what Truth Collapse means, how it’s present in our society today, and the boundaries we need around AI technologies and their impact.   
We explored:   
  • How algorithmic systems have shaped society over the past decade and beyond   
  • Specific impacts on internet communication, employment, and social stability   
  • Evidence-based analysis of AI’s effects on trust and truth   
  • What we can do to move forward. 
About Noz 
Noz Urbina is a globally recognized leader in the field of content strategy and customer experience. He’s known as a pioneer in audience journey mapping and adaptive content modelling for delivering personalized, omnichannel experiences. Noz is co-founder and Program Director of the OmnichannelX.digital podcast and knowledge hub. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits”, and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz. 
 
In 2013 he founded Urbina Consulting, whose international team works with the world’s largest organizations and most complex content challenges. Together they assist brands developing or improving their content strategies, doing user research, managing tool selections, delivering training, and guiding implementations. Past clients include Pfizer, Moderna, Microsoft, IKEA, Eli Lilly, Mastercard, Barclays Bank, National Geographic Society, and many more. 
 

Where You Can Find Noz 
  • Truth Collapse by Noz Urbina    
  • Intro to Truth Collapse: The AI metacrisis (Presentation) 
  • LinkedIn: Noz Urbina | LinkedIn 
  • urbinaconsulting.com  
  • omnichannelx.digital  


Check out all 7 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
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