The Aesthetic Insider™ is joined by world-renowned Facial Plastic Surgeon and Educator Jonathan Sykes, MD. Specializing in facial aesthetics, rhinoplasty, nonsurgical facelifts, and much more, Dr. Sykes founded Sykes Facial Sculpting Institute in Beverly Hills, CA,  was the Director of Facial Plastic Surgery at UC Davis for many years, and is the Past-President of the AAFPRS (American Academy of Facial Plastic & Reconstructive Surgery). In this episode, Dr. Sykes shares his perspective on Truth in Advertising in medical aesthetics, the importance of strengthening patient relationships, as well as the need for transparency in marketing. To watch the full interview with Dr. Sykes, CLICK HERE. To learn more about Dr. Sykes visit www.drjonathansykes.com.