What the Business Is, callers dial in to shout out their hustle, highlight their brand, and share what makes their business stand out. Hosts Homer and Bailey keep it real with unfiltered takes on trending topics—from the controversy surrounding Adam Procell and the YouTube poll backlash, to their bold predictions on the Diddy case. It’s Sipp On That Friday, so grab your drink and settle in for a mix of business, culture, and candid conversation.