Most whitening gels used in North America are peroxide-based. Let me repeat that: peroxide-based. If you haven’t already, go listen to our other episodes where we explain why terms like plant-based, organic, and all-natural don’t actually apply when peroxide is involved.

So now that we’re on the same page, here’s my hot take: I think this is a trend—and here’s why…

00:00 – Intro: Truth or Trend – Let’s Talk Pregnancy & Whitening 00:22 – What is “plant-based peroxide”? Reminder: it’s still peroxide. 01:24 – Why there's no research proving it's safe for pregnant women 02:05 – Ethical barriers to pregnancy trials in cosmetic services 02:45 – What health boards actually say (hint: it’s not “approved”) 03:15 – pH levels, formulation impact, and oral changes in pregnancy 03:47 – Gingivitis, gum sensitivity, and why it might hurt more 04:30 – Ingredient review and our 3-step client education approach 05:25 – Can pregnant clients whiten? Yes—but here’s how we do it 06:30 – The “Show Me Theory” – stop accepting fluff marketing 07:10 – Why informed consent matters more than a sales claim 07:55 – Final thoughts: protect your biz, protect your client 08:30 – Outro: Share this with every provider who needs a reality check 💅

Thank you to our sponsor Fern Whitening Supplies.