It's 2022, and we don't need to convince anyone that data management and analytics are essential for any business. Whether you're a big corporation, a high-tech startup, or you sell DIY jewelry online — data is everywhere. The better you know your data, the better you understand it — the better results you get across the board. That said, in many organizations, analytics are still often put on the back burner. Why? We invited analytics expert Matias Muhonen to talk about that in this episode. We touch upon the basics of analytics, the whys and hows of data collection, management, and security. Tune in!