Ever heard of The Costanza Principle? It’s another piece of genius from Seinfeld. As you might recall, it’s the realization that when every decision you make fails, the right path might be to do the opposite.

I learned this the hard way in my first startup experience.

We did everything our investors, peers, and industry stars said we should do—and we completely sh*t the bed.

This is my story of learning an even more profound lesson in the writing process—that my Fear prevented me from seeing reality and doing the right thing…

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