<p>When scaling FB ad campaigns, generally you'll notice your cost per conversion goes up. This is because you're expanding your audience reach, and FB is going further and further from the most likely buyers. One thing you can try is running an ad that is shown only to people that have NOT interacted with your brand, page, or ads before. In this episode, we discuss how. </p>

When scaling FB ad campaigns, generally you'll notice your cost per conversion goes up. This is because you're expanding your audience reach, and FB is going further and further from the most likely buyers. One thing you can try is running an ad that is shown only to people that have NOT interacted with your brand, page, or ads before. In this episode, we discuss how.

<p>When scaling FB ad campaigns, generally you'll notice your cost per conversion goes up. This is because you're expanding your audience reach, and FB is going further and further from the most likely buyers. One thing you can try is running an ad that is shown only to people that have NOT interacted with your brand, page, or ads before. In this episode, we discuss how.&nbsp;</p>

Try This Strategy When Scaling Your Facebook Ads

Where entrepreneurship meets online marketing (... and everything in between). Lessons, ideas, experiments, and more.

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Try This Strategy When Scaling Your Facebook Ads

Try This Strategy When Scaling Your Facebook Ads