What if trying to appeal to everyone is actually the thing holding your brand back?

In this episode, we break down the story of Vans and how they didn’t try to dominate every market — they went all-in on one community. Skateboarders. Culture. Identity. And by doing that, they built a brand that outlasted trends, competitors, and copycats.

We talk about:

• Why niche focus beats mass appeal every time

• How Vans chose soul over scale — and won

• What happens when brands chase “everyone” and lose anyone

• How your business can grow faster by narrowing your lane instead of widening it

If your brand feels stretched, diluted, or stuck trying to please too many people… this one’s for you.

🎧 Listen & watch here:

YouTube: https://www.youtube.com/@royallyunhinged

Spotify: https://open.spotify.com/show/6yE1r0pTPZJ6zY4dzJzX2K

Apple Podcasts: https://podcasts.apple.com/us/podcast/royally-unhinged/id1730932901

Amazon Music: https://music.amazon.com/podcasts/0f6c0297-0d5b-4b15-b47f-4eb391ca6f90/royally-unhinged

iHeartRadio: https://www.iheart.com/podcast/269-royally-unhinged-153601185/