In Episode 11 of The Successful Allied Health Practitioner Podcast, I’m joined by Matt Palazzi, a physiotherapist, multi-clinic owner, and business leader, who shares his journey from launching Instinct Health to acquiring City South Physio in South Melbourne. Matt breaks down his decision to buy an existing clinic instead of starting from scratch, the importance of aligning with the right people in acquisitions, and how he balances leadership, clinical work, and personal time. He also explores the shift from physiotherapist to business owner, the role of profitability in allied health, and strategies for marketing, staff retention, and long-term growth. Beyond business, Matt discusses his involvement in The Aftershock, a charity supporting underfunded high-mortality cancers, and how his clinics contribute to its mission. With a focus on financial security and meaningful impact, Matt’s insights are invaluable for allied health practitioners looking to scale their clinics while creating a business that supports their ideal lifestyle.