In Episode 16 of The Successful Allied Health Practitioner Podcast, I’m joined by Dr. Graeme, an experienced practitioner and founder of Doctor Graham’s Health Products. Graeme shares the inspiring story of how he built a successful massage device business by focusing on quality, word-of-mouth referrals, and genuine practitioner support rather than relying on flashy marketing. He dives into the challenges of managing supply, using commercial-grade materials, and keeping overheads low through smart outsourcing. Graeme also reflects on the importance of loyalty, integrity, and learning from mistakes to continuously improve his products. His refreshing, no-nonsense approach to building a sustainable, practitioner-focused business is packed with valuable lessons for anyone passionate about innovation and delivering real value.