In Episode 19 of The Successful Allied Health Practitioner Podcast, I’m joined by Sara Woodroffe, an experienced exercise physiologist and founder of Simply Stronger. Sara shares her powerful journey from solo practitioner to visionary business owner, with a mission to redefine how exercise physiology is delivered. She discusses the importance of GP relationships, building a values-driven team culture, and her dream of creating a purpose-built gym that fosters connection and long-term impact beyond the traditional 1:1 model. Sara opens up about the financial and emotional challenges of running a business post-COVID—from undervaluing her services to navigating price increases—and how support from other business owners helped her grow in confidence and leadership. Packed with honest reflections and practical insights, this episode is a must-listen for allied health professionals looking to build sustainable, people-first businesses that truly serve their communities.