In Episode 22 of The Successful Allied Health Practitioner Podcast, Emily, a dedicated allied health professional and cofounder of a child-focused therapy service in Perth, shares her journey of building a purpose-led business grounded in relationships, authenticity and community impact. She opens up about redefining success beyond money and metrics, prioritising connection and family balance while growing her practice in a responsive, values-driven way. Emily discusses the practical steps of starting the business, from choosing the right structure and accountant to registering as a company early for smoother NDIS transitions. With no formal business training, she reflects on learning through real-world experience, the importance of managing admin and finances, and how having a business partner has been key. A powerful listen for practitioners wanting to grow sustainably without sacrificing wellbeing or purpose.