The Smart Franchisee - Franchise, Business, Lifestyle

TSF 077: Fly, Dive, Flip, and Bounce. Why Urban Air Adventure Park Franchisees are Jumping For Joy (And Profitability) with Michael Browning CEO.


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Today I am speaking with Michael Browning CEO of Urban Air Adventure Park. If you haven’t heard about Urban Air, don’t worry you will soon. With a total of 600 locations to be opened in the next 4 years, they are taking FUN to a whole new level.


If the name didn’t already give it away Urban Air Adventure Park is offering indoor skydiving, wind tunnels, coasters, rock climbing, a quick service restaurant; ohhh and did I mention they have trampolines (fun fact I can do a front flip). Michael says it’s like having Disneyland in your backyard (not to mention..it’s way more affordable for families).


What you will learn:

  • Business Model
  • How the QSR (quick service restaurant) drives revenue into the door
  • Investment Required
  • 3 largest expenses in this business
  • Value of the business when it’s time to sell ( multiple of EBITDA)
  • How data drives business growth (customer profile)
  • Customer base and target market
  • How site selection and real estate works
  • Events 
  • How Urban Air focuses on giving back
...more
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The Smart Franchisee - Franchise, Business, LifestyleBy Jessica Dhillon: Franchisee, Franchise Authority, Business Coach