TSG 17: How to Start a Business that Doesn't Fail

I was recently having a conversation with a friend of mine about entrepreneurship and the changing landscape of business success these days, and I discovered a few coaching moments I want to share with you. He's an incredibly hard working guy and it shows in his business and brand. He is the first one in and last one out of the office seven days a week. He's created a culture of innovation, creativity, and hard work in his company. And he's completely overwhelmed. Success in small businesses comes in waves. The tide rolls out and you're left with a dry shoreline which makes it even harder to keep your ship afloat. Some days you feel like throwing in the towel, right? Then a big wave comes in and signals a rising tide. Everything rises, you switch gears and it all begins to fall into place. Prosperity again! The cycle continues indefinitely. Too many entrepreneurs fail because they grow exhausted of the cycle and the overwhelm. Taking a few pages from the hundreds of books in my library, I want to share five keys to reducing your overwhelm and improving your success. Essentially, in this podcast I want to show you how to start a business that doesn't fail – or change your current business situation so it stops failing.