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What's Coming This Episode?

Behavioural science is a fascinating area. From propaganda during war time to the advertising boom in the 50s and beyond, humans are obsessed in finding ways to manipulate and change minds. So what is nudge theory and, most importantly, can it help Ed on his quest to get more people on their bikes??!

Enjoy the show and take care, it’s The Self Help Podcast!

Show Notes and Links

• Here's Sean's blog post for the week
• What is nudging?
• Behavioural economics

Resource of the Week

• Sean mentioned the book Nudge by Richard H Thaler
• Ed recommended David Halpern on Nudge Theory, a short chat on YouTube

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