The Sales Lab

TSL S1E20 - "Multiple Routes to Persuasion" - Steve Awtrey & Elli St. George, Nova Consulting (1/3)


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This episode is sponsored by the 2021 National Collegiate Sales Competition - a virtual role play competition and sales recruiting event happening March  5-8, 2021. If you’re a company looking to hire top sales talent, you need to be involved in this. Visit www.ncsc-ksu.org for more information on how you can get involved. You’re competitors might be there, so why not you? 

Curious about the Sales Enablement Conference Willy mentions in his intro? Visit: https://www.xing-events.com/SalesConference2021.html 

Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list

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The Sales LabBy Willy Bolander, Ph.D.

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