Dr. Valerie Good, Assistant Professor at Grand Valley State University, continues her conversation with Dr. Willy Bolander in The Sales Lab. We are still talking about purpose! What is the role of authenticity in purpose statements? How significant is purpose to retaining top talent? Why do you need a "purpose behind your push" in sales? Why is it critical to lead with purpose in onboarding and training? Join us to find out! Part 2 of 3.