Dr. Valerie Good, Assistant Professor at Grand Valley State University, concludes her conversation with Dr. Willy Bolander in The Sales Lab. Still dissecting the importance of purpose in selling, we discuss how having a strong sense of purpose helps motivate people during tough times, how the pursuit of happiness can keep you from being happy (but perhaps the pursuit of purpose is a more reliable route to happiness?), and the critical role of habits in personal and business development. Part 3 of 3.