Inspired by our VeraSage Colleague, and former guest on The Soul of Enterprise, Tim Williams, join Ed and Ron for a wide-ranging discussion on strategic positioning. Your organization NEEDS to be able to answer these questions:

• Is your company distinguished by a set of unique services and capabilities?

• Do you focus on what you do best and form strategic alliances for the rest?

• Do you have a clear set of criteria for identifying prospective customers based on your positioning?

• Do your people have a clear understanding of your positioning strategy?

• Does your positioning strategy provide differentiated value in the eyes of the customer?

• Does it allow you to create and capture more value through superior pricing?