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In 2020, Zuora and Subscribed Institute commissioned The Harris Poll international survey on what consumers most value about subscriptions: The latest “The End of Ownership” report.
And some fascinating findings from the latest Subscription Economy Index™.
Why do consumers love subscriptions?:
Convenience (42%)
Variety (35%)
Cost Savings (35%)
By Sage4.5
2020 ratings
In 2020, Zuora and Subscribed Institute commissioned The Harris Poll international survey on what consumers most value about subscriptions: The latest “The End of Ownership” report.
And some fascinating findings from the latest Subscription Economy Index™.
Why do consumers love subscriptions?:
Convenience (42%)
Variety (35%)
Cost Savings (35%)