Sage Thought Leadership Podcast

TSOE Excerpt - Why Do Consumer Love Subscriptions


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In 2020, Zuora and Subscribed Institute commissioned The Harris Poll international survey on what consumers most value about subscriptions: The latest “The End of Ownership” report.

And some fascinating findings from the latest Subscription Economy Index™.

Why do consumers love subscriptions?:

  • Convenience (42%)

  • Variety (35%)

  • Cost Savings (35%)

...more
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Sage Thought Leadership PodcastBy Sage

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