We're back! This week's Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome an old friend Alistair Croll.

Alistair recently wrote 'A better definition of marketing' on his Medium blog on how he has changed his definition of marketing in the modern age at a fundamental level.

Alistair is an entrepreneur, author, and event organizer.  He also has written three books on technology and entrepreneurship: Lean Analytics (2013); Complete Web Monitoring (2009) and Managing Bandwidth (1999).

We're back! This week's Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome an old friend Alistair Croll. Alistair recently wrote 'A better definition of marketing' on his Medium blog on how he has changed his definition of marketing in the modern age at a fundamental level. Alistair is an entrepreneur, author, and event organizer. He also has written three books on technology and entrepreneurship: Lean Analytics (2013); Complete Web Monitoring (2009) and Managing Bandwidth (1999).

We're back! This week's Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome an old friend Alistair Croll.

Alistair recently wrote 'A better definition of marketing' on his Medium blog on how he has changed&nbsp;his definition of marketing in the modern age at a fundamental level.

Alistair is an&nbsp;entrepreneur, author, and event organizer.  He also&nbsp;has written three books on technology and entrepreneurship: Lean Analytics (2013); Complete Web Monitoring (2009) and Managing Bandwidth (1999).

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Welcome to Anatomy of a Strategy! Recorded in Toronto, Ontario, Canada, hosted by Tara Hunt, a 20-year digital marketing veteran and CEO of Truly, and Stefani Forster, journalist, content strategist, and Creative Director of Truly. (Previously co-hosted by Carlos Pacheco)

AOAS is a marketing podcast that explores the hidden psychology and behaviors that drive marketing strategies. It’s not about marketing per se. We don’t celebrate and rehash case studies as much as dissecting the culture in and around the successes and failures of marketing. We ask, “What was going on in the world that helped that message succeed, and that other one fail?”

AOAS is less of a marketing practice podcast and more of a Marketing THOUGHT podcast.

Business

Entrepreneurship

Marketing

Welcome to Anatomy of a Strategy! Recorded in Toronto, Ontario, Canada, hosted by Tara Hunt, a 20-year digital marketing veteran and CEO of Truly, and Stefani Forster, journalist, content strategist, and Creative Director of Truly. (Previously co-hosted by Carlos Pacheco) AOAS is a marketing podcast that explores the hidden psychology and behaviors that drive marketing strategies. It’s not about marketing per se. We don’t celebrate and rehash case studies as much as dissecting the culture in and around the successes and failures of marketing. We ask, “What was going on in the world that helped that message succeed, and that other one fail?” AOAS is less of a marketing practice podcast and more of a Marketing THOUGHT podcast.

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TSP - 005 Mix 01

TSP - 005 Mix 01