We're concluding Tap Talk Season 6 with another two-part series! Today, we release the first episode of the set: "Build Trust Before a Crisis: Communication Basics for Water Systems." Mike McGill, founder and president of water utility communications & PR firm WaterPIO, joins Jennifer and Steve to discuss the shifting landscape of communicating in the water sector. Between the longstanding issue of lead pipes, the evergrowing threat of PFAS contamination, and looming possibilities of natural disasters and other crises, the task of communicating with the public is harder than ever for utilities to avoid.

Visit drinkingwaterpodcast.org to learn more and find the full show notes for this episode.