Leslie Cottenje, coFounder at the Belgian startup ‘Hello Customer’ talks about their B2B service which keeps things simple by asking one question Would you recommend such product or company to your friends or family? With their second open question they offer text and sentiment analysis, taking away the burden from their customers of surveying, analysing and storing of customer feedback. Leslie explains how she wants to help companies listen to their customers and how her own company is growing with partners from the retail and consulting sectors. Interviewed by Vicki Kolovou for Tech Talks Central.