Jennifer Ernst, Chief Strategy Officer for Thinfilm explains how Near Field Communication(NFC) labels and new technologies can revolutionize personalisation and create dynamic marketing content. Thinfilm has partnered with Diageo to produce Smart Bottles and offer their customers a unique, premium brand, experience. These type of technologies like OpenSense have already been applied to cosmetics, medicine distribution and industries where counterfeiting is a serious issue. The label also permits the addition of temperature thresholds making it very suitable for the supply chain industry. Interviewed by Sakis Triantafyllakis for Tech Talks Central.