Henrique Martins, President of the Board of SPMS - Shared Services of the Ministry of Health, Portugal

Karima Bourquard, Director of Interoperability at IHE-Europe, France

Alexander Berler, HL7 Chair for Greece

European eHealth companies have a huge potential to grow, by approaching an ever growing market inside and outside EU borders. Apart from the obvious innovation potentials in a broad number of health & patient care sectors, markets like that of the US, Latin America and China have come ‘closer’ due to international agreements. What kind of impediments will European eHealth companies have to overcome, in order to reach these markets effectively?